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Wholesale Pricing Calculator
SimplyWholesale
Know your cost. Set your price. Protect your profit.
A Simply Digital Works tool
Simply Digital Works
1
What does one unit cost you?
Build your fully-loaded cost, or enter your unit cost directly.
Already costed in SimplyPrice?
Enter each material cost and the number of finished sellable items made from that cost. We’ll calculate the per-item cost.
Your fully-loaded cost to make one sellable item, however you calculated it.
Unit cost
2
Set your wholesale price
Choose a pricing method. Margin-based is the default.
Wholesale price (margin-based)
3
Confirm your wholesale price
This pre-fills from your chosen method. Adjust it if needed — results and exports use this price.
4
Your Wholesale Price
A clear snapshot of your cost, target price, and expected profit.
Unit Cost
Wholesale Price
Via margin-based pricing.
Profit per Sale
Maker Margin (on price)
Maker markup (on cost): —
Margin = profit ÷ price. Markup = profit ÷ cost. They are not the same.
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Wholesale Check
Wholesale Check
| Wholesale price | — |
| Method price | — |
| Target margin | — |
| Maker margin | — |
| Maker markup | — |
| Margin floor | — |
Retailer Check
Will a retailer accept this at your MSRP? Retailer margin = (MSRP − wholesale) ÷ MSRP.
| Retailer margin at MSRP | — |
| Verdict | — |
Order Terms
Set the smallest order you will accept — in units, in dollars, or both. The binding constraint is explained below.
| Break-even MOQ | — |
| Suggested MOQ | — |
| Minimum order value | — |
Volume Tiers
Up to three price bands. No tier may go below your margin floor (30%).
| Tier | Min qty | Price | Maker margin | Floor |
|---|
Wholesale vs DTC
Same product, two channels. DTC price defaults to your MSRP.
| Metric | Wholesale | DTC |
|---|---|---|
| Price | — | — |
| Profit / unit | — | — |
| Margin | — | — |
Profit Projections
If you keep the same price and per-item costs.
| Units Sold | 1 | 5 | 10 | 25 | 50 | 100 |
|---|---|---|---|---|---|---|
| Total Revenue | ||||||
| Total Profit |
Green on target ·
Yellow below margin floor ·
Red below unit cost
1
Materials
What goes directly into making one product?
Cost of material used = Package Cost ÷ Units in Package × Units Used when you Calculate from Package. Divide that cost by Finished Items Made to get the per-item material cost.
Materials: $0.00
2
Packaging Optional
Add boxes, bags, labels, inserts, mailers, or other packaging used for one sale. Leave blank or enter $0 if this doesn’t apply.
Packaging: $0.00
3
Labor
Value the time it takes you to make one item.
Calculated labor cost
4
Overhead Optional
Use this only if you want to include business overhead in this product’s cost. Enter $0 if it doesn’t apply.
Calculated overhead per item
$0.005
Sales Channel, Fees & Profit Goal
Selling fees are optional. Leave fee fields at $0 if you don’t want to include marketplace or payment fees.
Channel cost at your considered price
$0.00
6
Your Pricing Recommendation
Your complete pricing breakdown and recommendation.
Total Cost to Make
Before selling-channel costs
Recommended Price
Costs + fees + target margin
Profit per Sale
Actual Profit Margin
Cost Breakdown
| Materials | |
| Packaging | |
| Labor | |
| Overhead | |
| Selling-channel cost | |
| Product cost to make |
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Price Check
Price Check
| Your Price | — |
| Recommended Price | — |
| Selling-Channel Cost | — |
| Target Margin | — |
| Actual Margin | — |
Profit Projections
If you keep the same price and per-item costs.
| Units Sold | 1 | 5 | 10 | 25 | 50 | 100 |
|---|---|---|---|---|---|---|
| Total Revenue | ||||||
| Total Profit |
Green target met ·
Yellow below target ·
Red not profitable